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Vitality Magazine — Michelle Singerman — February 2010
The First World War was a war of chemical warfare. It was a period in history when humanity witnessed the introduction of chlorine gas and ammonia to be used against the enemy, with extreme results intended – and achieved. Skin melted off, eyes burned and insides turned to liquid. From 1914 – when the first chlorine shells were fired – to now, we have contentedly watched these corrosive chemicals leave the battlefield and enter our homes. Even though the Armistice of 1925 outlawed the use of such poisons in warfare, housewives across North America have since welcomed these toxins with open arms, excited to look at their reflection in the kitchen sink.
Chemerical, released at the end of 2009 by Take Action Films, unveils the truth behind the most common household cleaners on this continent, in what is labelled “toxic debate.” Independent environmental filmmaker Andrew Nisker set out to see how an average family could handle the challenge of switching from their toxic-addicted attitude to a more neutral position of open-mindedness and acceptance towards earth- and body-friendly cleaners. Although the film technique is a bit kitschy and might work better without trying to be so creative, the main idea is not lost: We are a nation addicted to chemicals. As Take Action Films says, “Chemerical explores the life cycle of everyday household cleaners and hygiene products to prove that, thanks to our clean obsession, we are drowning in a sea of toxicity.” Read full article
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yourhome.ca - Ellen Moorhouse - Jan 9, 2010
Looking for some fresh ideas to start off the new year?
Why not check out Toronto filmmaker Andrew Nisker's latest documentary on living without commercial cleansers and personal care products that seriously compromise our indoor air quality. Called Chemerical (mentioned in this column last year), the film is being screened a number of times this month on the Super Channel, if you happen to get it on cable.
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Green Muze - Jan 4, 2010
The Revolution Starts At Home, now tackles household cleansers and chemical-based hygiene products in his new film Chemerical. Using a similar formula to his previous environmental documentary Garbage, Nisker helps an ‘average’ Canadian family to get off the toxic teat and start living their lives free from harmful chemicals and other toxic substances.
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Super Channel Snaps Up Another One of Canadian Environmental Documentarian Andrew Nisker’s Films – Chemerical
Nisker Formalizes Operations and Films For New Production and Distribution Company with This Deal
(TORONTO, ON, Monday, December 14, 2009) Environmental film producer Andrew Nisker’s new film Chemerical will premiere on Super Channel December 29, 2009 at 9 p.m. ET (for more show times see www.superchannel.ca). The recently sold out world premiere of Chemerical at the Whistler Film Festival, highlighted the film’s appeal and significant public interest, as Nisker returns to the screen, this time to address the high volume of toxins and chemicals lurking in the average home.
Chemerical digs deep to explore the consequences of living in a chemical laden nation by raising the following questions: What are the chemicals doing to us and our environment? Do we actually need the chemicals lurking in products we use on a daily basis? What would happen if an average family kicked the chemical habit for three months? Would their health improve? What effect will living a chemical free lifestyle have on the environment? “Our films aren’t necessarily about final answers but are more about inspiring audiences to seek solutions, solve problems and, of course, take action,” says Andrew Nisker, Founder of Take Action Films.
Superchannel previously aired Nisker’s Garbage! The Revolution Starts at Home and picked up Chemerical from Take Action Films, a newly formed production and distribution firm, helmed by Nisker and based in Toronto. It proudly houses a roster of films by Canadian activist filmmakers who create environmentally focused, thought provoking films.
“We are committed to provide entertaining, informative, and well produced Canadian content to our viewers. Nisker’s insightful films have a balanced combination of drama and satire with a strong message and are packaged in an entertaining way,” said Justin Rebelo, Director of Canadian Programming, Super Channel.
Nisker stated: “I am pleased with how well my new film Chemerical has been received thus far and really charged by the enthusiasm I’m seeing in growing audiences worldwide, who are keen to take in films that address personal lifestyle and environmental impact. There is a committed interest amongst young Canadian filmmakers to address important environmental topics and issues - and these films need industry support so that they have legs and a louder voice.”
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Special to The Star - YourHome.ca
By Ellen Moorhouse, June 13, 2009
Toronto filmmaker Andrew Nisker, along with the people in his movies, has immersed himself in trash over the past several years.
In Garbage! The Revolution Starts at Home, released in 2007, he filmed the McDonald family, who stockpiled their trash for three months, with the exception of green bin refuse, which they weighed and put out for collection. The sobering result: 83 green garbage bags and 145 kilograms of organics.
Now, Nisker is in post-production on his next documentary, Chemerical, in which another family, with three teenagers, goes through their home, eliminating harmful chemical products, such as cleansers, in favour of homemade, eco-friendly concoctions. View full article |
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