At the Enviro-Insights Film Festival in Nipissing-Parry Sound

Filmmaker's eye-opening presentation has kids reading labels

By Kate Adams
Thursday, May 05, 2011

Nipissing-Parry Sound Catholic District School Board
News Release

Andrew Nisker wants students to change the way they clean and smell. The award-winning filmmaker stood in front of the entire St. Joseph-Scollard Hall student body and staff and revealed toxicity levels in their favourite cosmetic and household cleaning products. The writer and producer of Chemerical, a documentary that follows an average family's switch to "green" products once they learn the danger of contents in popular brands, was on hand for the school’s Enviro-Insights Film Festival last week.

Students brought their favourite lipsticks and body sprays to Nisker’s presentation and watched in disbelief as he revealed their favourite products' poor ratings in a database by the Environmental Working Group, Skin Deep. Products are given an ingredient hazard score, from 1-10, which reflects known and suspected hazards of ingredients.

"The quality of the air in your home is far worse than the quality of the air outside, and that all comes down to the chemicals in everything we use to clean ourselves and our home," he said. "We are a generation that needs to smell like strawberries and vanilla because we are afraid of smelling like human beings."

Nisker urged the audience to start buying natural products or learn to make their own. He encouraged students to report their switch to natural products on his "toxic products removed" counter at Take Action Tools. "What are some of the things we can start doing today," one student asked. "You have to stop buying bottled water. You live in a city surrounded by beautiful lakes. Your tap water is gold, drink it" he said.

See this press release at here.
Conversations with the director

Andrew Nisker: Diálogamos con el realizador del film ambientalista "Chemerical" que se presenta en el FINCA
By Escribiendo Cine, November 15, 2010 (in spanish)
The young Canadian filmmaker's documentary called Chemerical,  tests a typical family, the Goode. They learn the dangers of the products usually used to clean our bodies, our environments, or makeup. Chemerical is approached from the comic side, and is part of the first Environmental Film Festival in Argentina.

Talent to Watch

Playback Magazine: Talent Watch: Andrew Nisker
by: Samantha Yaffe
June 28, 2010

Indie doc-maker and eco-activist Andrew Nisker is attempting to rid the
world of harmful chemicals and needless waste one film at a time - no
distributor required.

We caught up with filmmaker Andrew Nisker just days after his return
from Arkansas, where he was invited by Walmart headquarters to screen
and discuss his latest doc, Chemerical.

In Super Size Me-esque form, Chemerical follows a family's three-month
journey to live without chemical-based household and personal care items.
It is the sequel to Nisker's first eco-reality doc, Garbage (2003), which
trails a family's three-month journey to entirely rid their home of waste.

"The message is that the revolution starts at home," says the former Sex
Confessions director, who earned his chops in directing lifestyle and doc
TV for CBC, CTV, Chum Television and Global over the past 20 years.

Read full article


Film Review: Chemerical

Synergy, The magazine Dedicated to Mindful Living

Dirk Becker, Monday, May 10, 2010

Chemerical was one of the most interesting documentaries I have seen in a long time. What made this film so powerful, was the poignancy of the pain that this family suffered from being confronted with the reality and addiction to having so many toxic cleaners in their home.

Chemerical is a Canadian documentary that offers a window through which one can voyeuristically witness people’s unconscious, unwitting choices and the many corporatist chemicals that they spray and smear about their homes and bodies.

Read full review

Film follows toxic-free trial

Film follows family's toxic-free trial
Vancouver Courier, by Cheryl Rossi, Friday, April 16, 2010

Documentary part of annual Projecting Change festival

First he got an urban family to hoard all of their garbage for three months, then he explored how their lifestyle affected the environment for his award-winning documentary Garbage!

Now Toronto filmmaker Andrew Nisker has captured a family's efforts to switch to non-toxic household cleaners and personal products in his latest film Chemerical.

Released in December, Chemerical makes its Vancouver debut at the Projecting Change Film Festival at Fifth Avenue Cinemas from April 22 to 25.

Read full article


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